Why is Online Dating so Popular?

Young Australian Girl in the Sun.

Around 60% of People who use the Internet believe Online Dating is becoming the Most Popular Way of Discovering True Love, Meeting Singles & Finding Companionship.

The buzz surrounding online dating sites has lured many singles into spending a great deal of their time browsing through various dating sites with the hope of making a special connection with one of their compatible matches. This has lead online dating to become a social networking craze that is powerfully driving a boom in the way people discover meaningful relationships.

Today, one out of five relationships is initiated online. In essence, conventional ways of dating continue to diminish as millions of people rely on online dating and social networking sites to navigate and initiate romantic relationships. The large pool of eligible singles offer users limitless possibilities to meet and date potential matches that complement them and end their quest for love, romance and companionship.